What are User Interaction Events?

User Interaction Events are a group of events available to all Komo customers by default without the need for a specifically tailored integration.

These events are automatically pushed to your configured tag manager, enabling seamless integration with other analytics and marketing tools.

Supported Tag Managers

Google Tag Manager (GTM) and Adobe Launch Tag Manager are supported. You can use these data layers to create custom triggers, send data to analytics, or automate marketing workflows.

Google Tag Manager (GTM)

• Events are pushed to the dataLayer array.
• The event property is used to store the event name.
• The eventData property is used to store the event data.
• The extensionData property is used to store any extension data.
• Read more about installing Google Tag Manager in Komo here .

Adobe Launch Tag Manager

• Events are pushed to the adobeDataLayer array.
• The event property receives the event name.
• The eventInfo property receives the event data payload along with any extension data.
• Read more about installing Adobe Tag Manager in Komo here .

{
  "event": "page-viewed",
  "eventInfo": {
    ...event payload
    "extensionData": {
      ...extension data payload
    }
  }
}

Implementation examples

For implementation examples and a full list of events, visit the Komo Knowledge Base .